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Guess Watches

The Guess watch is a fashion brand that is based in the US but built upon French style and design influences. The company originally became famous for its designer jeans line but has since branched out into other fields such as wristwatches. Guess also owns the Marciano brand and the Marciano store chain was launched in 2004 by "Guess Girl" Paris Hilton.

History

Guess was founded in 1981 by brothers Georges and Maurice Marciano who were joined in the business by their other brothers Paul and Armand. The Marcianos were born in Morocco and raised in Marseilles before moving to America. The French design influence remains a marketing point for the company.

Initially the brothers ran a single store in Beverly Hills from which they sold their own design jeans. These first Guess jeans were known for their ankle zips and the innovative use of stonewashing.

Guess watches first appeared in the 1980s and by 1990 sales of these were worth around $60 million. By 1994 this figure was up to $100 million.

The Guess Collection

Today you can buy Guess watches in a wide variety of styles with collections for both men and women. These cover "trendy", "sporty", "dress" and "casual" wear with white and gold designs currently being especially popular.

The Guess brand is also known for its eye-catching "blinged up" designs glittering with crystal.


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