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ToyWatch

Time is Plastic

ToyWatch is a relatively new brand of wristwatch which originated in Italy. The company was started in 2005 by Marco Mavilla in Milan and arrived in the US in the sumer of 2006 with the formation of Toywatch USA.

The name of the brand comes from the oversized, plastic appearance of the watches - however they're certainly not toys. Instead they're best described as being highly distinctive luxury designs. Some of the range are inspired by the look of classic Rolex Submariner and Daytona.

The most well known style of ToyWatch is Plasteramic - described by the company as "chic ceramic looking plastic". Varieties of Plasteramic watch you can buy today include Stained Glass, Mini, Fluo, Luxury, Neon, Oversize and Heavy Metal collections.

Celebrities

ToyWatch wristwatches have become highly fashionable and popular following a number of celebrity endorsements. These include Oprah Winfrey and, of course, First Lady Michelle Obama. The First Lady has been spotted wearing a Neon Plasteramic Ultra Violet Toywatch on the First Wrist.


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